South Africa's LottoStar has been taken over by Betfred.
The British bookmaker now has 53 brick-and-mortar locations and an internet operation in South Africa after acquiring Betting World and Sepels Sportsbet.
The Chief Commercial Officer (CCO) of Betfred, Phil Siers, dropped hints about potential investments in Africa when the acquisition of Betting World was finalised. Bettfred plans to make a significant investment in Africa in the next years, and he is thrilled about Betting World's future, he said.
The most recent action taken by the operator is thus consistent with this declared goal. LottoStar sets the stage for future expansion and is Betfred's third big investment in South Africa.
Betfred CEO Joanne Whittaker made a passing reference to this when she said: "We are delighted to partner with such a fast-growing company in South Africa. The business will complement our activity in South Africa but also our international businesses in the United States and Europe."
"Our company is excited to partner with LottoStar and help them expand their business in South Africa's online betting market with top-notch games and services."
LottoStar is an internet platform that hosts both live games and fixed-odds numbers betting. The operator has achieved national recognition through "high-profile marketing campaigns" and community backing.
"As an online betting leader in South Africa, we are excited to partner with one of the UK’s best bookmakers," tweeted LottoStar CEO and founder Tasoulla Hadjigeorgiou.
We have faith that this collaboration will increase our product line and allow us to provide our clients better service.
"We are thrilled to create a new family, and our partnership opens the door to even more collaboration and growth."
