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27 Nov 2023

Nigerian gaming company 7777 Gaming announces partnership with BetBonanza

The merger of 7777 Gaming's portfolio with BetBonanza has allowed the supplier to grow its footprint in Nigeria.

“The integration with betBonanza represents a key strategic move for 7777 gaming, allowing us to further extend our global presence and reach new audiences,” said Elena Shaterova, Chief Commercial Officer at 7777 Gaming.

"The company sees a huge opportunity to showcase our online casino games in the Nigerian market, which is known for its enthusiastic gaming community."

Be that as it may, BetBonanza's Commercial Operations and Games of Chance Manager Edward Oluigbo expressed his enthusiasm about bringing 7777 gaming's online casino material to the Nigerian users of his site. Together, we will ensure that all of our players enjoy a fun, secure, and lucrative gaming experience.

In order to maintain compliance with regulatory standards, 7777 Gaming and betBonanza have both said that promoting responsible gaming is an important objective of their relationship.

Under the Betsson Group, BetBonanza operates with licences from various Nigerian states as well as the National Lotteries Regulatory Commission (NLRC) and the Lagos State Lotteries Board (LSLB).

The BetBonanza platform now includes the 7777 Gaming portfolio.

With the goal of expanding its footprint in Bulgaria, 7777 Gaming teamed up with Magicbet in October 2023. Bulgarian gamers now have access to 7777 Gaming's game library via Magicbet's platform. This library includes slots, instant win games, keno, bingo, and table games.

Also, in September 2023, 7777 Gaming and Soft2Bet formed a partnership that allowed 7777 Gaming's titles to be integrated into many Soft2Bet brands across different regions.

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