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25 Jan 2022

Aspire Global and BoyleSports ink partnership deal

As part of the deal, Aspire Global will provide the operator with fully-managed localised CRM marketing to its players and all customer assistance in Dutch. This is all part of AspireEngage, the company's comprehensive managed-services offering with a CRM system.

In addition to integrated solutions with all major payment providers, Aspire Global will supply the necessary tools for the compliant onboarding of Dutch players.

The agreement with BoyleSports is a significant reinforcement of the capabilities of Aspire Global’s full iGaming offering’, stated Tsachi Maimon, CEO of Aspire Global. In preparation for their entry into the recently regulated Dutch market, we are thrilled to be able to assist BoyleSports, one of the most prestigious names in the business.

BoyleSports intends to apply for a permission to operate in the Dutch market soon, and its operations there will likely be governed by that licence. With more than 350 retail locations in the United Kingdom and Ireland, it is the biggest independent retail bookmaker in Ireland and holds licences in the United Kingdom, Ireland, and Gibraltar.

"We were searching for a partner who could provide us with a future-proof, high-quality, turnkey solution," stated BoyleSports CEO Mark Kemp, about their preparations to join the regulated Dutch market.

Aspire Global is the ideal partner we were looking for since they provide us with cutting-edge tech, thrilling games, and all the localised player support we require. As a result, we'll be free to concentrate on our new company's branding in the Netherlands and the player experience.

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