According to DraftKings CEO Jason Robins, the "vast majority" of wagers placed on the Super Bowl are unlawful.
Despite the fact that numerous jurisdictions have decriminalised sports betting in the past year, he maintains that the three most populous states do not offer any legal alternatives. Yet, "it's a great opportunity to keep expanding sports betting into more states and keep getting more people over from the illegal market."
The CEO of DraftKings believes that there is a happy medium between drawing in new users and providing odds that are too good for customers and, in turn, make the app unprofitable.
A great opportunity to reach a new audience and get people involved is during a major sporting event like the Super Bowl. He gets it: when sports are popular, more people will try out products, and operators like DraftKings may entice individuals who haven't participated in a while to get back into it.
Over 30 million individuals are still betting illegally, according to Robins, indicating a robust and established market. As long as the desire exists, finding a product that is a "fit" is unnecessary.
Robins notes that, regardless of the laws, tens of millions of people were intending to wager on the game.
I believe that's why there's a lot of pushback on the client acquisition side," he said. The legally regulated industry is currently experiencing a deluge of new clients.
And did Robins intend to place any personal wagers on the outcome of the Super Bowl? He didn't, though, despite his fondness for gambling.
He finds it simplest to "steer clear" and enjoy playing a few games of daily fantasy sports instead, despite the glaring conflict of interest.
